Free Spirit Spheres

Påleg

Bits and Bolts

Salmon Infographic

Informational Videos

A little about me

I am a fourth-year standing graphic design student at Vancouver Island University (VIU). I have a background in Fisheries and Aquaculture and a love for science. My curiosity, drive, and attention to detail, which made me a strong science student, now help guide my design process! I am passionate about creative problem-solving and pushing myself to try new approaches and methods.
I was born and raised on the beautiful, lush, and always-green, Vancouver Island. I've spent a lot of time exploring it and try to capture the same organic, fun, and refreshing feeling that it gives me through my design work. I would call my style bubbly and uncomplicated, but I love to challenge myself to break away from that when the project calls for it.

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Påleg is a branded series of artisanal balsamic glazes I designed. The name comes from the Norwegian word "pålegg" which describes the toppings and spreads that go on to open sandwiches, such as a balsamic glaze. The designs are inspired by the individual flavours. Påleg bridges the traditional balsamic glaze taste, with a modern look and feel. The bottles are made to look cute on the shelves in the store AND your shelf at home!

November 2024
Programs Used:

Due to the size of the bottles, it was a challenge to create labels that could fit all of the necessary content.

For this project, I created a hypothetical hardware store named Bits & Bolts. It is woman-owned and operated and their slogan is "For bite-sized projects". Their mission is to make the DIY world more accessible and less intimidating for everybody.

Winter 2024
Programs Used:

My inspiration for this project was my mom. She has always been big into DIY projects and loves any opportunity to build something with her hands. From personal experience, hardware stores aren't always the most welcoming places, especially for women. They can be overwhelming, and sometimes asking for help leads to a belittling feeling by staff who doubt your capabilities. Bits & Bolts changes that dynamic, by creating a safe environment for both new and experienced builders. DIY projects are supposed to be fun and accessible, and the staff at Bits & Bolts are ready to help. I wanted to reflect this in the logo by using a calming blue colour, fun, rounded typography, and organic shapes, since projects don't always turn out perfect (and thats okay!).

My mom and dad sitting on the pergola that she built in her garden!

Let's get chatting

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